Tracks Available

Applied Communications:  The Applied Communications Generalist track is intended for self-directed students who will devise their own program of interest picking courses from the other two concentrations or electives to design a unique program of study.  Students use concentration courses to explore and build emphases that prepare them for a variety of careers including social and human services, or prepare them for graduate school, pre-law, education, or pre-seminary.

Public Relations and Marketing:  The Public Relations and Marketing concentration equips students for professions in marketing and promotional communications. Students explore how corporations and governmental agencies communicate with the public and how publics (e.g., social movements or nonprofits) communicate back to establishment entities.  This concentration provides students with the tools to become effective communications professionals, delivering a solid foundation in communication theory and practice.

Digital Design:  The Digital Design concentration introduces students to the relationships between communications and various multimedia technologies. Students explore methods of analyzing, designing, and rendering communicative messages using digital technologies. This concentration provides students with the conceptual and practical tools needed to become competent digital designers, producers, and critics.   It also considers how we use (and misuse) technology in communicative exchanges.