Graphic Design & Visual Communications Courses


ARTD 102 2D and 3D Foundations [2]
The way humanity structures every object we create—from newspapers to buildings—reveals a great deal about our hopes, needs, and presumptions. Explore how the fundamentals of harmony, hierarchy, balance, depth, and other elements of design can give us the tools to create layouts and objects that are both useful and meaningful.

ARTD 103 Photography and Image Framing [2]
With the advent of digital photography we now live in a world that is generating more photos per day than any one person could even hope to see in a lifetime. But what are the basic elements of a strong image? How can we choose images that most appropriately meet the needs of a given project or task? And how does the role of cropping and context radically change the experience of a photo?

VCOM 201 Design Thinking [2]
Design thinking is how designers use creative methods to solve problems. Design thinking is not just for designers, but for any one who is interested in learning how to creatively solve problems. Learn how to use design thinking and human centered design practices to address complex and challenging problems.

VCOM 203 Typography [2]
The quiet and powerful art form of shaping the very letters that form our written language has experienced an explosion of activity with the introduction of computers. Explore both readability and tone as we look at the elements that add up to exquisite—or disastrous—typefaces.

VCOM 207 Digital Design Tools [4]
Fundamentals of digital design software programs are explored. Fundamental design principles for print layout, website creation and typography will be addressed while mastering techniques used extensively in the digital design industry.

COMM 300 Media Writing and Analysis [4]
Develop an applied understanding of print and electronic journalism’s methods of news writing, gathering information,producing and critiquing media messages along with current legal/ethical issues informing media production, dissemination, and reception.

COMM 350 Persuasive Messages and Campaigns [4]
Examine the logical and psychological principles used in oral, written, and digital persuasive messages. Analyze the persuasive process and learn to craft effective rhetorical messages. Ethical responsibility of communicators is considered as well as forms of persuasive campaigns such as social movements.

VCOM 353 Graphic Design [4]
Graphic Design is the unique blending of words and pictures, color and lines, which come together to form almost all of the content we encounter in print or on a screen. Introduction to contrast, repetition, alignment, proximity, color theory, and grid systems. Using both traditional media and the Adobe Creative Suite, explore common design tasks from designing billboards to websites.

COMM 360 Advertising and Marketing Principles [4]
Focus on the persuasive and communicative components used in the fields of advertising and marketing. Topics include advertising, copywriting, message design, production, and critique. Introduction to the persuasive and practical applications of advertising and marketing. Emphasizes problem-solving, communication, critical thinking, and design team communication skills.

VCOM 360 Web Design: HTML & CSS [4]
An introduction to web design. Students will learn basic HTML and CSS which will enable them to design and code their own basic websites and to update content and visual style on web sites using content management systems.

VCOM 365 User Experience Design [4]
An introduction to user experience design, the practice of making websites and digital interfaces intuitive and easy to use. Students will learn how to create site-maps, wireframes, and user-flows, as well as, conduct user-research and user-testing.

COMM 370 Multimedia Message Design [4]
An overview of theories and conceptual tools used to design digital messages for various media. Explore ethical and legal issues underlying the design process as well as engage with a variety of technologies and computer applications necessary to create digital content for various multimedia venues.

COMM 410 Multimedia Production [4]
Learn and experience the process of digital message production while also examining the work of professional digital designers. Topics include shooting, camera work, lighting, editing, audio, storyboarding, timing, post-production, and editing using professional software. Work in teams to produce a complete multimedia message.

VCOM 470 Instructional Design & Technology [4]
Learn to design learning experiences for online and blended courses and create learning outcomes, assessments, and lesson plans. Students design learning experiences using Learning Management Systems using visual design, audio recording, and instructional video.

INFO 481 Project Management [4]
Introduces project management principles within the context of Informatics. Provides knowledge that managers need to implement information systems on time and within budget. Concentrates on methods and issues in organizing, planning and controlling projects, and the use of computer-based project management tools.

VCOM 498 Internship [1-4]
Complete an internship with an organization for degree credit.

VCOM 499 Capstone [4]
Prepares students in the major to transition from school to professional work. Students create a portfolio of their work, participate in professional networking activities and complete a major design project.